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VisualWeb
Pricing Guide 6 min read · Updated: · VisualWeb Studio · Tallinn

Website development cost in 2026: what a realistic budget looks like.

Quotes for a business website can range from a few hundred euros to five figures. To help you compare agency proposals fairly, here is a transparent breakdown of what goes into a landing page (from €490, price negotiable), a multi-page company website (from €990, price negotiable) and an online store (from €1,990, price negotiable) — plus post-launch running costs.

2026 website cost summary

  • Single-page landing page for a campaign or single service: from €490, price negotiable (5–7 working days).
  • Company website with up to 8 pages, blog, CMS and up to 4 languages: from €990, price negotiable (10–14 working days).
  • Online store with up to 100 products, Stripe / Montonio / Maksekeskus payments and parcel lockers: from €1,990, price negotiable (14–21 working days).
  • Custom web apps, client portals, CRM/ERP and AI automation: from €2,990, price negotiable.

Comparison of website packages, delivery timelines and included support (2026)

PackageStarting priceDelivery timeIncluded support
Landing page (1 focused page)from €490, price negotiable5–7 working days30 days
Company website (up to 8 pages, 4 languages)from €990, price negotiable10–14 working days60 days
Online store (payments, shipping, 100 products)from €1,990, price negotiable14–21 working days90 days
Custom web app, portal or AI systemfrom €2,990, price negotiable2–6 weeks60–90 days

All package rates are starting prices; the final price is negotiable and confirmed in a written quote before work begins.

1. What drives the price difference between web agencies?

The biggest cost driver is whether you are buying a generic template brochure or a search-engineered lead machine where every core service has its own dedicated URL, structured schema and conversion tracking. When a company operates across two to four languages (Estonian, English, Russian, Finnish), proper hreflang architecture and localized URLs are essential for ranking on Google.

Our packages start from €490 for a landing page and from €990 for a multi-page company website, price negotiable. Every build targets 90+ on Google PageSpeed, includes GA4 lead-source tracking and keeps full ownership in your company's name.

2. Optional add-ons: copywriting, branding and photography

If your team provides ready texts and images, formatting and uploading them into the agreed page count is included in the base build. If you prefer us to write search-optimised commercial copy in English, Estonian, Russian or Finnish, copywriting starts from €49 per page, price negotiable.

For new brands that need a visual identity from scratch, logo and brand-system packages start from €490, and on-site photo/video production starts from €490 per day, price negotiable.

3. Post-launch costs: domain, hosting and maintenance

We register your domain and hosting directly under your company's name so you pay the infrastructure provider at cost without agency markup. Your initial 30 to 90 days of post-launch support and tweaks are included in the package.

After the included support window, you can manage the site in-house or choose an optional month-to-month care plan starting from €79/month (Watch), €190/month (Care) or €490/month (Concierge), price negotiable. Ongoing monthly SEO campaigns start from €490/month, price negotiable.

Cases

WordPress websites: see our work

Construction and renovation services website

Prism

Construction and renovation service pages, a price list and contacts in Estonian and Russian.

Read the case study

Frequently asked questions about website costs

Can the quoted price increase mid-project?

No. While package rates start from €490, €990 and €1,990 (price negotiable), the exact total agreed in your written quote is fixed for the specified scope.

Is it cheaper to fix my current website than to rebuild it?

If your existing site only needs a speed boost, a new form or a small fix, our one-off web fixes range from €79 to €249, price negotiable. If the underlying theme is broken or non-responsive, a fresh build (from €990, price negotiable) pays back faster.

How are payments structured?

Multi-page websites and online stores are billed in clear milestones as deliverables are reviewed and approved.

Next step

30-minute no-obligation call. You talk, we listen.

We look at your current site, ask about your business and tell you straight — whether changing anything makes sense or not. Honest answer, even when it means “your site already works, don’t waste money”.

Contact

Write to us directly

No bots, no “a representative will be in touch”. Write straight to the founder. We reply within 2 hours (during business hours) if we can take the project. If we do not call or write back, our team is fully booked and we recommend contacting another studio.

Quick contact

Leave your phone number or email and we’ll get in touch.

Direct contact

A starting price or work description given by phone is preliminary, not final. We confirm the exact price and scope after clarifying your requirements.

Your budget helps us pick the right setup. Websites from €490, price negotiable.